Good2Go Tours
Working with Alan from Good2Go Tours was an absolute pleasure. We kicked things off with an in-person creative brainstorming session - something I always really value. Alan came prepared with physical materials, a clear sense of purpose, and an inspiring story. He’s actively serving in the Australian Defence Force while running this proudly veteran-owned and operated business, which speaks volumes about his drive and passion. His energy is infectious, and he’s incredibly committed to helping people experience the best of life through fun, flexible, and locally connected tours.
When it came to designing the website, simplicity and clarity were key. In a highly competitive industry like tourism, especially around hotspots like the Gold Coast - we made a conscious decision to keep the aesthetic clean and calm. The goal was to avoid overwhelming visitors with too much information, instead creating a gentle and clear online presence that allows Good2Go Tours to stand out in a thoughtful, engaging way. The site invites visitors to reach out directly to Alan, who is not only highly flexible but genuinely passionate about crafting personalised, memorable experiences. One of my favourite offerings of his is the Gold Coast op shop tour! Such a fun and unique idea, and one I can’t wait to do one day with friends. It was clear this website wasn’t just a project to Alan, it was about building a lasting foundation to help connect with people and grow something meaningful, and I’m honoured to have played a role in that.
Squarespace | June 2024
